COLLECTIVE
This is our corner of the world to discuss all things digital marketing and work life. You can read up on the latest articles generated from the Red Toque team here.
Content Days: What to Expect
Planning a Content Day is a great way to get fresh images and videos for your social media channels, website, marketing materials and more! If you don’t know what a Content Day is, it is [...]
Making Metrics Work for You
Creating and implementing strategy in order to achieve objectives and goals is the bread and butter of digital marketing. Goals vary from business to business, however, most will be along the lines of: increasing following [...]
Building Your Social Media Workflow
Getting StartedWhen starting out on social media, it’s important to create a routine for yourself so that you can enjoy the process, maintain your efforts, and achieve what you’d hoped for. Break down your goals [...]
Instagram Story Takeovers
An Instagram story takeover is when someone temporarily takes over an account to share in someone else's Instagram Stories. Typically, brands have employees, influencers, or customers engage in takeovers to share a behind the scenes [...]
Staying Connected
Internal communication is key when managing businesses and projects of any size. In traditional face-to-face office settings, internal communication may look like: In-person meetings, conversations, whiteboard sessions, and email chains. However, with the rise of [...]
Celebrating Creative Women
In celebration of Women’s History Month, this blog is dedicated to women creatives, designers, artists and entrepreneurs who we admire.What is Women’s History Month? Proclaimed in Canada in 1992, Women's History Month was created to [...]
The In’s and Out’s of Influencer Marketing
The digital landscape has been rapidly transforming over the past few years, and with that, we have seen the rise of the influencers throughout social media. Before we get into the in’s and out’s, let’s [...]
Tips for Making your Startup Journey Easier
Entrepreneurship has been made glamorous by the rise of startup culture, but as any founder knows, running a business has more than its share of ups and downs. For the past five years, I’ve been [...]