Home – Red Toque CreativeTodd2021-06-24T21:42:10+00:00
WORK WITH US
GET FOUNDRed Toque Creative was established in 2014 with the goal of assisting local businesses in managing and building their online presence. Now, with a team of talented creatives, Red Toque continues to help businesses build their brand, connect with their audience and share their story. We specialize in digital marketing, web design, social media, and content creation. Red Toque Creative was established in 2014 with the goal of assisting local businesses in managing and building their online presence. We specialize in digital marketing, web design, social media, and content creation. Yolanda Holderness
CHECK OUT OUR WORK
MAY THE FOREST
BE WITH YOU
Holbrook Dyson Logging is an independent stump-to-dump logging and road building contractor. HDL’s management team’s expertise ranges from timber development to log marketing on the coast of British Columbia.
We manage HDL’s online presence by showcasing their operations, connecting with their fans —7k+ on Instagram and 1.5k+ on Facebook—, and finding new talent ...
50th Parallel Public Relations is a communications firm that prides itself on raising its clients to their full potential by telling their story. They specialize in indigenous relations and public relations for the influencer, tech, corporate and government realms.
We’ve had the pleasure of designing and updating 50th Parallel Public Relations’ website. We also often get the opportunity to work on exciting projects thanks to our friends there. We’ve built ...
A MATCH MADE
Advanced Business Match is paving the way for economic reconciliation in North America, connecting Indigenous and Non-Indigenous businesses, entrepreneurs, and communities to create opportunities for business, training and employment.
We’re thrilled to provide Advanced Business Match with social media management services to expand and nurture their online community. We curate and schedule ...
BIG CITY TALENT
WITHOUT THE ATTITUDE
Supernova Salon is a passionate team of stylists focused on providing stunning hair creations out of North Vancouver. They love educating clients on how to care for their hair and recreate their new look at home. Through Supernova Salon’s creative and competition work, they are engaged in pushing the boundaries of their craft!
Supernova Salon is full of busy, talented stylists and a fiercely passionate client care team. We help them by providing weekly social media management services! We plan, organize,...
SOCIAL FOR SUPERNOVA
VICTORIA REAL ESTATE
The Prime Real Estate Team is recognized as one of Victoria’s most knowledgeable, respected, and hard working real estate groups, serving home buyers since 1991.
Innovators in their field, the Prime Real Estate team needed a suite of websites that would serve their diverse body of work. We redesigned their main company ...
A UNIQUE PRESENCE
Derek’s dedication to photography and video is evident through his keen ability to create engaging imagery and striking portraiture on the most challenging of assignments. Sign up for Derek’s newsletters to get great tips on how to prepare for photo shoots and what type of video works where.
Derek does not need help with creating visual content- his photography and videography is stunning. So how do we help him? We package his work in tasteful blog posts and newsletters ...
ADDING OUR TWO CENTS
A non-profit organization, The Vancouver Island Economic Alliance focuses on the economic interests of Vancouver Island. They provide opportunities for communities, First Nations and businesses to collaborate on economic development to improve the Island’s economy.
We provide a number of services to the Vancouver Island Economic Alliance (VIEA), from social media management and advertising campaigns, to the creation of newsletters and editorials. ...
PROMOTING LOCAL SUCCESS
Avenue for the Home is a locally owned and operated home decor shop in Campbell River. Their unique custom showroom gets customers inspired, and their expert in-house designer is a great resource for personal style needs.
New to Campbell River in 2018, Avenue for the Home was opened by the owners of the local United Floors store in a brand new state of the art building. We designed ...
LAUNCHING LOCAL LUXURY
OUR CLIENTS ROCKOUR CLIENTS ROCKSEE FOR YOURSELF.
ITS ALL GOOD
WHAT WE DO
Our designs are stunning, creative and unique just like you. We work collaboratively to bring your vision to life.
When done properly and effectively, holding a contest or giveaway on social media is a great way to give your business a boost in terms of brand awareness and connecting with your audience. 💯
Below are a few reasons why your company could benefit from hosting an online contest! ⬇️
Increase Engagement 📈
When holding a contest or giveaway, you are able to control how your followers will interact with your post/account. In order to enter the contest followers must interact with that post in one way or another. Like, follow, comment, share on stories, these are all ways your audience can engage with your post to enter, benefitting themselves and your company!
Expand Brand Awareness 🙌🏻
By hosting a giveaway you can attract new followers to your brand simply by word of mouth through the social media community! Contests that require others to post about it or mention it on their own accounts allow that contest to be promoted by a wide variety of users, ultimately directing them back to you and your brand!
Improve Sales 💰
Contests are a great way to convert leads into customers - for both the winning and losing parties. If your prize is a quality product of yours then the likeliness of your winner returning to buy another for themselves or someone else is high. Those who don't end up winning the contest have still been exposed to your product or services and have likely visited your website with the intent of returning.
Although Instagram stories can only be viewed for 24 hours and are completely separate from your Instagram feed, they still serve an important purpose for you and your brand.
Stories give you the chance to connect with your followers in real-time. This can open the door to a whole new realm of marketing opportunities and customer engagement!
Here are a few ways to make sure you’re getting the most out of your stories:
Set a goal ✨
Figure out what you want to accomplish by posting stories. Maybe it's more engagement with your audience? Product or event promotion? Once you've decided on a goal, you can effectively plan out your story in a way that will help you meet your goals.
Make a plan 💫
Decide what visuals will best suite your specific story's goals. Will posting graphics work best for you? Or would it be more beneficial to simply speak to the camera? Consider what would be most interesting to your target audience and go from there.
Get Creative 🌟
Thankfully, unlike your Instagram feed, stories don’t need to be perfect or polished in order to be effective. When posting stories, don't be afraid to have fun! Add interactive Instagram stickers like polls and questions to get your audience engaged, gifs and emojis to show off your fun side, and use the hashtag and mention stickers so that you appear in relevant searches!
Let us know below how you utilize Instagram stories!
The Gwa'sala-Nakwaxda'xw Nations are a union of two Kwakwaka'wakw peoples based on northern Vancouver Island. @gwanaknations was originally two distinct First Nations made up of the Gwa’sala and the ‘Nakwaxda’xw peoples. In 1964 the Federal Government forcibly relocated and amalgamated them (and the Kwakiutl, temporarily) to the Tsulquate Reserve, far away from their home lands. The Tsulquate Reserve is adjacent to the town of Port Hardy. A strong people with a rich history, the Gwa'sala-'Nakwaxda'xw Nations are reclaiming their future based on their ways, their traditional laws and teachings.
We recently worked with a team at the Gwa'sala-'Nakwaxda'xw Nations to redesign their website. The intent of this project was to feature the Nations' history and vision for the future, highlight their Treaty Process, and add accessible resources & news for Members. We also took new photos of Chief & Council, the Treaty Team, and Department Teams. Special thanks to Sharlene Frank for her contributions to this project!
Visit the Gwa'sala-'Nakwaxda'xw Nations website at gwanaknations.ca
When writing a blog post, we want ensure that our readers are focused and engaged, bringing their full attention to the post and whatever it may contain.
Below are a few steps we take when approaching the curation of a captivating blog post.
#1 Pick a Topic 🤔
The first step is arguably the most important. What is your post going to be about? At Red Toque Creative, we've found the most effective way to find topics that will draw in the attention of our readers is simply just by asking them! In the past we have posted Instagram stories directly asking our audience what they want us to write about! This has given us a list of options to choose from and a better idea of what our followers are interested in!
#2 Research 📚
We want our blogs to be as informative as possible and sometimes that requires us to do a bit of our own research about the topic at hand.
#3 First Draft ✍️
Once we've decided on an intriguing topic and have collected the information required, we can begin the writing process! In order to keep our readers engaged we aim to keep the word count between 300 - 500 with multiple subheadings to split up long blocks of text, making the post more readable!
#4 Title 🙌
Finding the right title to attract readers can be a difficult task! But no matter what our blog post is about we aim to communicate the value of that post to our readers through the headline.
#5 Visuals 📷
Adding visuals to a blog adds an immense amount of value to that post. Images split up the text, creating more flow and readability throughout. Plus, it activates not only the cognitive senses but also the visual senses!
#6 Revision 👀
Once we feel confident with the quality of our post we have at least two other Red Toque Creative team members revise the first draft and include their feedback. This allows us to make sure the text is grammatically correct and readable through others eyes.
Once step 6 is complete and the final copy has been approved, we go ahead and ensure the blog SEO is strong before sharing it with the public!
At Red Toque Creative, we love finding creative ways to interact with our online audience while also continuing to develop and strengthen our brand! 🙌🏻
Here are 3 ways we utilize Instagram in order to keep things fresh and interesting!
Instagram Takeovers 🤳🏼
We use takeovers as a way to share a glimpse into the type of tasks and projects we work on at Red Toque! As a result, we’ve found takeovers to be an excellent way to increase our engagement rate while also strengthening the online connections we have formed with our audience.
Content Days 📷
We set aside one day per month to shoot Red Toque Creative content. This allows us to constantly have new visual materials available for us to share on our social platforms or in our Red toque Creative blogs!
Since Instagram is a visual platform, we find it important to switch up the content we produce by incorporating graphic design posts. These posts help us stand out from the crowd by having a definite Red Toque Creative style to them.