Your Instagram Checklist! 👀

✔️ Captivating Profile Picture: Selecting your profile picture may seem like a simple task, but this is the first step to attracting your target audience. Choose something bold, on-brand, and eye-catching.

✔️ Optimized Bio: Along with the profile picture, the bio is the first thing that your audience sees when they visit your page. It should tell your audience what your account is all about and what they can expect to see. Use keywords that are relevant to your brand and what your audience will search to find you. Your bio should also reference a landing page link so that your audience can easily visit your important sites!

✔️ Consistency: A successful Instagram account is one that is consistent and keeps things interesting and engaging. Maintain a consistent posting schedule that makes sense for you, and try sticking to a consistent theme or look throughout your posts.

✔️ Highlights: Creating highlights with designy covers and catchy names will increase the likelihood of potential followers spending that extra bit of time exploring your page and finding what interests them. They are also very useful for providing helpful bite-size information.

✔️ Keywords: Use relevant keywords in your bio and posts to maximize your chances of reach, engagement and potential growth. Make sure to research the best keywords for your industry and incorporate them when you can.

What would you add to this checklist?

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When starting out on social media, it can be helpful to create a routine for yourself so that you can enjoy the process, maintain your efforts, and achieve what you’d hoped for. ✨

So, how do you build your social media workflow?

⭐️ Establish Goals: What do you want to achieve on social media?

⭐️ Set Intention: Put together a set of standards to help you to stay consistent and on topic throughout your social media accounts.

⭐️ Create Content: A crucial piece of maintaining a consistent theme and posting schedule across all platforms is setting time aside for planning and creating your content.

⭐️ Be Social: Engage with your audience by liking, commenting, and sharing their content, especially content your audience has created showcasing your services or products.

⭐️ Check-In: In order to monitor your progress towards your social media goals, outline specific metrics that you want to achieve that connect to your goals. Try running regular reports to see how you are doing, what’s going well, and how you can improve.

To learn more about starting out on social media, check out our blog! #LinkInBio 📲

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At Red Toque Creative, we love talking about all things digital marketing! However, we also love to talk about the workplace, and how to create a healthy one. 🙌

A negative mindset at work can lower morale, decrease productivity, and spread to other members of the team.

In the article, "12 Simple Ways Leaders Can Boost Positivity In The Workplace", @forbes outlines ways that leaders can help avoid a toxic workplace setting.

Here are a few:

⭐ Remember the three C's: Don't criticize, complain or condemn.

⭐ Show genuine interest: Ask questions and pay attention to your employees to show them that you're listening.

⭐ Give positive feedback: Celebrating your employees will boost morale as well as performance.

⭐ Share your knowledge: Creating an environment built on the idea of sharing knowledge and experience will lead to a more collaborative and happy work environment.

What would you add to this list?

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Are you looking to update your website to better fit your company's needs?

We've worked with several businesses and organizations, assisting them with the creation and development of their websites.

Here are the steps we take when working on a website redesign project:

🤝 First, we find out what you want and need from your website.

✨ Depending on the needs of your website, it may require some rebranding or a refresh to your brand elements.

👩‍💻 Content migration. What content do we need to create or transfer from the original website? What pages, services, and projects need to be included on the new website?

🎨 Let’s get creative! Creating a layout for a website is arguably the most important phase. How will your audience navigate through the website? Where does it make the most sense to add certain pages, sections and links?

👀 Review time! You will take some time to review the website and provide us with any information and feedback.

💻 Final updates, this is the finishing touches to our work. We make sure everything is working correctly and directing users to the correct pages.

🎉 Launch day! Once you’ve approve the final website, we make it public!

Have questions about website redesign? Send us a message!

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Working at Red Toque Creative is pretty great. Especially when you can work from anywhere! Today's office is in Portugal. 😍

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Happy Holidays from Red Toque Creative! ✨

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