When establishing and maintaining a brand’s online presence, a professional voice and tone are important to incorporate. However, businesses can easily forget about the fun side of social media. Having fun with social media accounts can involve a number of different things, from running a giveaway or photo contest to getting involved with popular trends. Keeping social media fun and entertaining is a great way to increase your engagement levels and keep your audience entertained!
Below we have listed 3 ways to keep your audience engaged with fun content while also staying within your social media guidelines:
#1: Share on-trend content!
Sharing memes, gifs, and other online trends is a great way to help create a sense of community and encourage engagement throughout your audience. Lighthearted posts like these are funny, uplifting, and tend to bring joy to your audience’s feed. Although this is a great way to keep things fun, ensure these ‘trends’ fall within your company’s social media policy and style guide. Here are a few examples of accounts that use satirical content and online trends well: 5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
#2 Host a contest!
Hosting a contest across your social media platforms is an excellent way to engage and reward your audience. Although these tend to be fun for all parties regardless of the theme, try to hold a contest that encourages your audience to be creative and think outside the box. This could be done by holding a funny caption contest on a photo, or asking your audience to share photos promoting your business’s brand/products/services/goods in a creative way. Not only is this a great way to provide a change of scenery for your audience, but it is also a great form of engagement and provides excellent user-generated content for your social media accounts!
#3 Try an Instagram/Twitter Takeover!
A fun and creative way to keep your audience entertained and provide a different source of content is by hosting a Twitter or Instagram takeover. Takeovers provide your audience with a personal, ‘behind the scenes’ look at operations while aligning with your company’s social media guidelines. These takeovers can be themed, for example by allowing a different company employee to take over the account for a day, they are able to show your audience what a day in the life of their department looks like. Want to learn how to host an awesome takeover? Check out our Infographic: Hosting Takeovers
Entering the fun side of social media is incredibly important to your social media’s audience engagement. It also allows your company to connect with its followers on a more personal level.
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